This week, we’re having the pleasure to collaborate once again with Leanplum, mobile marketing platform. In this article, find five push notifications strategies that will help you increase your app engagement.
Read the entire post on Leanplum blog.
Sometimes, you have a great app, but lack engagement. Or you drive downloads, but your retention is low. There are two possibilities here: you need to optimize certain user flows, or you’re missing out on key opportunities to engage your app users.
This situation can be very frustrating after all the hard work you put into your app marketing strategy to acquire users, such as App Store Optimization (ASO), PR, or social media.
Using push notifications strategically can be a great way to remind your users about your app. Push notifications should be used at the right dose: too many irrelevant notifications can easily irritate your app users. Not enough messages can fail to engage. In both cases, your users could end up deleting your app.
Below, find five push notifications strategies that will help you increase your app engagement and make your users open and use your app again.
1. Get the Opt-In
It’s important to make a great first impression. And in both real life and marketing, you never get a second chance to make a first impression. If users have a poor first experience, they won’t hesitate to delete your app. Your onboarding should therefore be well-crafted and based on a solid strategy.
Before actually starting to think about your push notification content, you first need to get your iOS users to opt-in to push.
Although the official opt-in message on iOS is not customizable, you can create your own splash screen to speak to your users personally. Try to create a catchy and appealing message, using your best argument to tell users why they should opt-in to your push notifications. From there, if their answer is positive, you can show the official opt-in prompt where they can confirm. If they hit “no thanks”, try to prompt them a little later again. Leanplum has a great tool called Soft Ask Push Permissions that does all this for you — check out its case study about how one app increased push opt-ins by 182 percent.
Image courtesy: Andrew Chen
Of course, always make sure to approach your users carefully and cleverly. This will certainly increase your number of opt-ins.
2. Leverage Personalization
In a new data science report, Leanplum found that push notifications containing personalized content see four times the open rate of generic messages.
Want to know more? Read the rest of this post on Leanplum blog.